Search results for "Web usage"
showing 5 items of 5 documents
Bot or not? a case study on bot recognition from web session logs
2018
This work reports on a study of web usage logs to verify whether it is possible to achieve good recognition rates in the task of distinguishing between human users and automated bots using computational intelligence techniques. Two problem statements are given, offline (for completed sessions) and on-line (for sequences of individual HTTP requests). The former is solved with several standard computational intelligence tools. For the second, a learning version of Wald’s sequential probability ratio test is used.
Application of neural network to predict purchases in online store
2016
A key ability of competitive online stores is effective prediction of customers’ purchase intentions as it makes it possible to apply personalized service strategy to convert visitors into buyers and increase sales conversion rates. Data mining and artificial intelligence techniques have proven to be successful in classification and prediction tasks in complex real-time systems, like e-commerce sites. In this paper we proposed a back-propagation neural network model aiming at predicting purchases in active user sessions in a Web store. The neural network training and evaluation was performed using a set of user sessions reconstructed from server log data. The proposed neural network was abl…
Using association rules to assess purchase probability in online stores
2016
The paper addresses the problem of e-customer behavior characterization based on Web server log data. We describe user sessions with the number of session features and aim to identify the features indicating a high probability of making a purchase for two customer groups: traditional customers and innovative customers. We discuss our approach aimed at assessing a purchase probability in a user session depending on categories of viewed products and session features. We apply association rule mining to real online bookstore data. The results show differences in factors indicating a high purchase probability in session for both customer types. The discovered association rules allow us to formu…
Exploring User Behavior in Destination Websites: An Application of Web Mining Techniques
2021
The development of the Internet has so strongly affected the way a tourist destination can be promoted that portals now play an important role in defining the marketing strategies of tourist destinations. Hence, investigating website surfing behavior has become crucial to understanding the needs of potential tourists. Using Web Mining techniques, our study explores the information-seeking behavior of those who log on to a website promoting the island of Sicily, a well known tourist destination in the South of Italy. The study explores whether a tourist’s country of origin affects their information needs and surfing behavior. Actually, our results do show differences in behavior between user…
Web Usage Mining and Website Effectiveness
2020
Nel seguente articolo sono state utilizzate tecniche di Usage Mining al fine di valutare l’efficacia del website di un’azienda di ricettività turistica distinguendo tra comportamento di navigazione di utenti PC e utenti mobile. I risultati ottenuti hanno evidenziato problematiche relative alla progettazione del sito in questione. Using usage mining techniques, the study explores the effectiveness of a tourism business website focussing on the differences between desk and mobile user browsing behaviour. Results indicate important direction for a rethink of the website design.